ATC
ATC Healthcare
CB@H
CareBuilders at Home
Franchise Video Series · June 2026

Your story.
On camera.

We’re honored to spend a day with you capturing what you’ve built — your business, your team, and the journey that brought you here.

📍 Nassau County & Lake Success, NY
📅 June 4 – 5, 2026
🎬 Relaxed · Conversational · No scripts
A note from your production team

You’re in. Here’s everything you need to know.

We’re working with ATC Healthcare and CareBuilders at Home to produce a brand-new video series spotlighting real franchise owners like you. Our goal is simple: dedicate a full day to your story, your office, and the people behind your business — and turn it into content that inspires the next generation of owners.

We put this guide together so you have everything in one place ahead of our call. By the time we hang up, you’ll know exactly what to expect on filming day and feel completely at ease.

KO
Kelvin Ochoa
Production Director · FranchiseFilming.com · (346) 586-1126
Why this matters — and who you’ll be helping

Your story will open doors for others.

The people who watch these videos are standing at a crossroads — weighing a life-changing decision. Your experience, told honestly, is the most powerful thing we can put in front of them. Here’s who you’ll be reaching.

🤝
Future franchise candidates
Entrepreneurs ages 25–54 — business directors, managers, military veterans, and healthcare professionals — who are in the discovery and validation phase, deciding whether ATC is right for them. Your story removes their uncertainty and builds real confidence before they sign.
EntrepreneursHealthcare & staffing professionalsMilitary veterans
🏥
Healthcare decision-makers & practitioners
At the local level, your videos also work for you — attracting hospital CNOs, clinic directors, and skilled care facility leaders who need staffing solutions, and reaching nurses, therapists, and allied health professionals looking for their next opportunity.
Hospital & clinic leadersNurses & therapistsAllied health professionals
Where your content will live
🌐
ATC Website
📧
Email Nurture Campaigns
📋
Discovery Day
📱
Paid Social Ads
📁
FranDev Library
On our call, here’s what we’ll go through
🗓️
What the filming day looks like
We'll walk you through the full schedule — when we arrive, how the day flows, locations, and roughly how long everything takes. No surprises.
🎙️
The story we're telling
We'll talk through your journey — why you joined, what your business looks like today, and the moments that made your path unique. We shape the story around you.
🏥
Your brand experience
Your perspective on ATC and CareBuilders, why you chose them, what ownership looks like in practice, and the support system behind you — in your own words.
😌
What it's like on camera
Nothing scripted. Nothing memorized. We ask real questions, you answer naturally. Most people are surprised by how easy it feels.
🎬
June 4, 2026 · Lake Success, NY · ATC HQ
Compilation & Interview Day
A sit-down interview day featuring long-tenured franchise owners from both ATC Healthcare and CareBuilders at Home. Your combined decades of experience is the story — we're here to capture it authentically.
📍One Hollow Lane, Suite 201 · Lake Success, NY 11042
ATC HealthcareCareBuilders at Home
Your fellow franchise owners on June 4
GM
Gina McLaughlin
ATC + CareBuilders since 2006
330-759-9722
ATC HealthcareCareBuildersFlying in to NY
SM
Sean Murphy
ATC + CareBuilders since 2000
215-592-7600
ATC HealthcareCareBuildersFlying in to NY
What to expect on June 4
1
Professional sit-down interviews — both brands
You'll each go through a guided interview covering your journey across both ATC Healthcare and CareBuilders at Home — shaped around your specific story. No two interviews will look the same.
2
~45–60 minutes per franchisee, broken into natural sections
Your background, the decision, the brand difference, and where you are today. All questions arrive in advance — zero surprises on the day.
3
Corporate leadership and new franchise owners on site
ATC's President, CEO/Founder, and Chairman will be at HQ, along with brand new franchise owners in training. This creates powerful energy — and shows the full ATC community on camera.
4
Group and community moments
Candid interactions between you, the corporate team, and the newest owners. The relationship between long-tenured and brand new is part of the story we're telling.
Stories we’re capturing on June 4
Your journey
Why I Chose ATC & CareBuilders
The decision to join, what you were doing before, and what life looks like after 20+ years in the system.
The system
Training & Support in Practice
What the back-office support, corporate team, and franchisee network actually look like from the inside.
The community
What Two Decades Builds
Growth, relationships, and the impact of being part of both ATC Healthcare and CareBuilders at Home long-term.
Videos your footage will power
01
Why I Chose ATC & CareBuilders
60–90 sec
Creative direction
Story-driven, emotional. The leap, the doubt, the decision — and what life looks like on the other side.
Audience
Franchise candidates in validation phase — entrepreneurs 25–54 evaluating ownership.
Used in
Discovery day, email nurture, franchise development library, paid ads.
02
Training & Support
60–90 sec
Creative direction
Credibility-led. Shows ATC's 40-year legacy and back-office system through the eyes of owners who've lived it longest.
Audience
Candidates asking "what support will I actually get?" Healthcare and staffing professionals evaluating the system.
Used in
Website, discovery day, franchise development library, ATC national brand credibility.
03
Top Franchise Candidate Q&A
30–90 sec
Creative direction
Direct, conversational. Real answers to the questions candidates are afraid to ask — investment, ramp-up, day-to-day reality.
Audience
Candidates in discovery phase — removes operational uncertainty and shortens time-to-decision.
Used in
Paid ads, social reels, email nurture, website testimonials.
04
Short-form social cuts
15–30 sec
Creative direction
High-energy, soundbite-driven. Single powerful moments pulled from interviews for maximum social impact.
Audience
Broad awareness — both franchise candidates and healthcare professionals across platforms.
Used in
Instagram, Facebook, LinkedIn, paid ads, sizzle reel.
See our work — examples from other franchise brands

Here’s a look at the kind of storytelling we bring to every brand we film. These are examples from other franchise owners — a taste of what we’ll build together for ATC and CareBuilders.

Franchise Owner Story
Example 1
Franchise Owner Story ↗ Opens in YouTube
Why I Chose This Brand
Example 2
Why I Chose This Brand ↗ Opens in YouTube
What happens next
1
After our call
Recap email within 24 hours
You'll receive a recap of everything we discussed. Your full interview question guide follows by May 25th — 8 business days before filming.
2
Before filming
Sign your release form
Included in your recap email — digital, takes under two minutes, and confirms you're ready to go for filming day.
3
Before filming
Share your story assets
Old photos, business milestones, family moments — anything that visually tells your journey. If you started 20 years ago, a photo from back then is pure gold on screen.
4
Before filming
We'll confirm your interview slot
Once the full June 4 schedule is locked, we'll reach out to book your specific interview time. You won't need to be on-site all day.
5
After filming
Sit back — final videos delivered July 15, 2026
Our post-production team handles everything from here. Polished, professional videos delivered to ATC by July 15. You'll hear from Lynn once they're ready.
📅
Final edits delivered by July 15, 2026
Questions anytime — text or call Kelvin at (346) 586-1126.
Frequently asked questions
✍️
Do I need to sign a release form?
▼
Yes — but it's quick and painless. Before filming day, we'll send you a short talent release form that you can sign digitally in under two minutes. It confirms you're happy for your footage to be used in ATC's video content, and covers the specific uses we've outlined in this guide.

✍️  Sign your release form
👀
Will I get to see the video before it's published?
▼
Yes. ATC's team reviews all final videos before anything goes live. If there's a specific moment you're uncomfortable with, just let Kelvin know — we always want you to feel great about how your story is told. That said, we won't be able to accommodate re-shoots after the day wraps, so if anything comes up on filming day, flag it with us right then and there.
⏱️
How long until I see the finished product?
▼
Final edited videos are delivered to ATC by July 15, 2026 — roughly 5–6 weeks after filming. Our Head of Post-Production, Daniel, handles all editing and will keep ATC's team updated on progress through our project dashboard. You'll hear from Lynn once the content is ready to share.
©️
Who owns the content?
▼
ATC Healthcare owns all final video content. FranchiseFilming retains the right to use short clips and screenshots for our own portfolio and marketing — but we'll always reach out before featuring your footage publicly. If you'd like copies of the finished videos for your own local marketing use, just ask Lynn — they're a great asset for your own client and talent attraction.
👔
What should I wear on filming day?
▼
Business attire always photographs best. Here's what we recommend:

Great choices: Branded polos, company uniforms if you have them, or business casual — collared shirts, blazers, professional tops. These read clean and credible on screen and reinforce the ATC brand.

Avoid: Busy patterns, bright or neon colors, and white. Patterns can distort on camera, bright colors draw the eye away from your face, and white tends to blow out in studio lighting.

Come camera ready! We'll direct your positioning and fix any angles on-site — so don't stress about that. Just arrive feeling confident in what you're wearing and we'll handle the rest.
🎤
Do I need to prepare anything before filming day?
▼
Nothing you wouldn't do for a normal day at the office. We'll send your question guide in advance so you can read through it — but please don't memorize or script your answers. The most powerful footage we get is always the unscripted version.
💬
What if I say something I'm not happy with on camera?
▼
No problem at all — this happens on every shoot. Just say "can we go again?" and we'll reset and try it a different way. There are no wasted takes. Our editor, Daniel, only uses the moments that truly represent you well — nothing awkward, nothing off-brand, nothing you wouldn't be proud to share. The goal is always for you to love how you look and sound.
FranchiseFilming.com
In partnership with ATC Healthcare & CareBuilders at Home · Edits delivered July 15, 2026
Kelvin Ochoa · Production Director
(346) 586-1126 · kelvin@franchisefilming.com